Sofia Khegai
Sofia Khegai
Producer
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Nationality
Russian Federation

Crew & Talent Listing


Description

Multidisciplinary producer with 7+ years of experience across creative production, post-production, digital storytelling, and cultural strategy.

Worked on over 50 commercial campaigns, 25+ cultural and educational initiatives, and 30+ music videos. Produced content for brands and institutions across MENA, Russia, and Europe — including du, Etihad, Visit Abu Dhabi, Brand Dubai, Emirates NBD, and Binance.

Extensive experience in hybrid creative formats: CGI, AI-driven visuals, immersive production pipelines, digital exhibitions, and multi-country coordination.

Also known for building creative programs: executive producer of Prostor (VK Group), course author at HSE University (Russia’s top social sciences university), and co-founder of Jetlag Weekly — the world’s longest-running CGI art contest.

Worked under UAE mainland production license (Jetlag Marketing Management LLC) and held a valid Emirates ID (2023–2025). Based part-time in the UAE.


Special Skills & Experience

Executive production across MENA, Russia, and Europe
Multilingual coordination (RU/EN)
Hybrid formats: AI, CGI, mixed reality
Budgeting & scheduling for high-profile and fast-track projects
Talent management and casting (commercials, music, branded content)
Educational program design and mentorship
International festival strategy (Young Director Award, Vimeo Staff Pick, Berlin Music Video Awards, etc.)
Extensive experience working with remote teams and cross-border creatives
Strong understanding of regulatory, legal and compliance structures in media production

Credits

  • PRODUCER - Producer - Music Video
  • 2024: Dobriy Zloy - Sirotkin
  • 2022: Loyal – Octavian
  • 2022: You Know The Drill – Fotty Seven ft. Ellde Fazilka | Def Jam India
  • 2020: Yamakasi - Miyagi & Andy Panda
  • PRODUCER - Producer - TVC
  • 2021: Harman Kardon – ft. Grammy Nominee Trifonov
  • 2020: Coca-Cola Orange – ft. Tima Belorusskikh
  • VFX - VFX Producer
  • 2023: Visit Abu Dhabi – Qasr Al Watan & FollowMeTo
  • 2023: Visit Ras Al Khaimah – Camel On A Zipline
  • 2022: Brand Dubai – Flag Day

Affiliations
  • N/A - Not Applicable

  • Color Code Key
  • Arabic Production Experience
  • Indian Productions Experience
  • International Productions Experience
  • TVC Productions Experience
  • Unscripted Projects Experience