Description
I work as a producer and production designer, with a strong background in costume design. Over the years, I’ve been involved in TV commercials, digital films, web series, dramas, short films, and feature projects, handling both the creative and practical sides of production.
My work is largely driven by visual storytelling. I enjoy building a look for a project from the ground up whether that’s through sets, costumes, props, or overall colour language and making sure everything feels cohesive on screen. Having started out in costume design has given me a strong understanding of character, texture, and detail, which I carry into my work as a production designer and producer.
I’m comfortable working closely with directors, DOPs, brands, and agencies, and I’m used to managing timelines, budgets, and teams while keeping the creative vision intact. I’ve worked on projects of different scales, from small creative shoots to larger commercial productions, and I adapt easily to the needs of each project.
I am the executive producer of all commercials produced under the banner of Cut-A-Cut Films
I’m based between Pakistan and the UAE and am available for regional and international productions. I’m used to working with diverse crews and value clear communication, ethical working practices, and respectful collaboration on set.
Special Skills & Experience
• Producing for commercials, digital content, and narrative formats
• Production design and art direction
• Costume design and styling
• Visual research and concept development
• Set design, props, and wardrobe coordination
• Budget planning and cost control
• Crew and vendor coordination
• Brand films and TV commercials
• Working with regional and international teams
• Pre-production planning and on-set management
• Strong sense of colour, texture, and detail